In my opinion, one of the oddities of the quilting world is the challenge in finding good, red fabric. There is a lot of red fabric to be had, but the challenge is in finding a basic, primary shade of red. It's either too pink or too maroon. Too orange or too purple. It's pretty annoying, especially when I am looking for just the right color for a project. This also seems to be an issue with yellow and bright turquoise.
I bought these fat quarters in a little bundle at Joann's a while back. They happen to be a great basic red, so it didn't take much justification to buy them and add them to my stash.